STRATEGIC IMPACT
Why a Brand Mascot Needs a Story, Not Just a Design
Turn a recognizable character into a relationship through personality, motivation, and world.
Video
Widescreen
Contain
Project Overview
A story worth passing on.
An emotion worth feeling.
SumnerOne asked MattiBurns to create Squido, a squid character with an origin story and enough personality to carry an animated brand piece. The project combined character design, illustration, storyboards, animation, and playful storytelling into a complete mascot-driven short.
The result was a branded animation that introduced a character world rather than simply explaining a product or service.
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A branded mascot film where a tiny squid gets an origin story big enough to swim in.
SumnerOne
CREATIVE PROCESS
How Storyboards Build Better Character Animation
Solve posing, staging, expression, and rhythm before committing to finished motion.
PRACTICAL TAKEAWAY
How to Build a Mascot System That Can Grow with the Brand
Create reusable poses, expressions, environments, and rules for future campaigns.