Create a distinct visual identity for a competitive browser-based word game that could attract both Web3 and casual gaming audiences. The game needed a nonviolent loss mechanic that clearly showed how close a player was to losing, plus a flexible system that remained readable across gameplay, web, motion, and advertising.

Build the experience around a modular sci-fi robot whose staged breakdown communicates incorrect guesses without depicting harm. MattiBurns connected that character system to the logo, gameplay UI, tournament and reward graphics, Rive animation, particle effects, website presentation, and launch advertising—creating one consistent visual language across every player touchpoint.

The project produced a cohesive, launch-ready creative system instead of a collection of disconnected screens. Hangman Clash gained a recognizable robot-led identity, clearer competitive-game UI, reusable animated feedback, a web presentation, and a library of campaign assets for ads and promotion.

The initial sprint expanded into an ongoing monthly UI and Rive design engagement, allowing the visual system to continue growing alongside the game.