
STRATEGIC IMPACT
Why Mobile Games Need a Brand Beyond the App Icon
Build a recognizable game world across stores, websites, social media, and launch campaigns.

Spyre’s Hangman Clash needed more than a single promo asset. The project grew into a multi-surface creative system that touched game branding, UI design, Rive animation, web presentation, and animated campaign visuals.
MattiBurns helped shape the game’s visual identity and promotional language so the experience could feel energetic, readable, and market-ready across the app, site, and video materials.

STRATEGIC IMPACT
Build a recognizable game world across stores, websites, social media, and launch campaigns.

CREATIVE PROCESS
Combine interface hierarchy and feedback animation to make gameplay feel clear and alive.

PRACTICAL TAKEAWAY
Create focused brand, UI, web, and motion assets that deliver polish without overbuilding.