Torch - Animated Short
Video
Widescreen
Contain
Project Overview

A story worth passing on.
An emotion worth feeling.

Pacific Legal Foundation’s Torch project called for a cinematic animated short with enough visual weight to carry a nonprofit story clearly and memorably. The piece leaned on illustration, motion design, and narrative pacing to turn an abstract idea into a focused visual experience.

MattiBurns helped shape the short as a story-first animation, balancing atmosphere, clarity, and mission-driven communication.

A mission-driven animated short built around the quiet gravity of carrying the flame forward.

Pacific Legal Foundation
Torch animated short film artwork for Pacific Legal Foundation

STRATEGIC IMPACT

Why Nonprofit Campaigns Need a Strong Visual Metaphor

Give an abstract mission a clear image people can understand, remember, and share.

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Torch animated short film artwork for Pacific Legal Foundation

CREATIVE PROCESS

How to Keep Metaphorical Animation Clear

Use illustration, motion, and pacing to create symbolic storytelling without losing the audience.

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Torch animated short film artwork for Pacific Legal Foundation

PRACTICAL TAKEAWAY

How a Short Animated Film Becomes a Campaign Anchor

Build one compact film that can introduce a message and supply reusable campaign material.

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