Translate an Edward Jones brand story about legacy and relationships into a stadium concert environment, while keeping typography, imagery, and motion readable across two tall LED formats and adaptable to later widescreen and social versions.

Build three modular After Effects spots around Edward Jones brand patterns, circular masks, concert and lifestyle footage, animated typography, and clean end cards, then recompose the system for each screen geometry rather than treating the alternate formats as simple resizes.

The production package centered on three 30-second stage films, each prepared across both core vertical LED sizes in ProRes and MP4 formats. Additional 1920×1080 versions and 1080×1920 social cut-downs extended the system into widescreen and vertical campaign use.

The result was a flexible Edward Jones motion language built to move between architectural venue screens and smaller digital formats while preserving one coherent visual identity.