STRATEGIC IMPACT
Why Arena Content Must Be Designed for the Crowd
Create sports motion that reads at architectural scale and becomes a collective live moment.
Video
Widescreen
Contain
Project Overview
A story worth passing on.
An emotion worth feeling.
The Edmonton Oilers season opener project was built for the charged atmosphere of live sports. The video needed to energize fans, work inside the Oilers brand system, and deliver a strong arena-ready motion piece for a new season moment.
MattiBurns supported the project through motion design, visual pacing, and sports-focused storytelling designed to feel bold, fast, and built for the room.
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A season opener built for roar, rhythm, and the electric blue-orange flash of game night.
Edmonton Oilers
CREATIVE PROCESS
Designing Motion for Scoreboards, Halos, and Arena Screens
Adapt composition, typography, and timing across multiple displays without losing cohesion.
PRACTICAL TAKEAWAY
How to Build a Season Opener That Creates Momentum
Structure anticipation, escalation, and a final beat that releases energy into the arena.