The Calgary Flames needed to promote an official fan keyboard in a way that felt energetic, branded, and immediately understandable. The animation had to show mobile interaction and custom fan content without becoming a technical interface demo or losing the emotional charge of the team identity.

MattiBurns combined Flames-branded art direction with concise UI animation, fast transitions, and fan-centered visual storytelling. The promo focused on the experience of using team emojis and keyboard content, keeping the product readable while giving the sequence the pace and personality of sports media.

The final promo gave the Calgary Flames and Keemoji a polished animated product story that connected the keyboard’s features to fan identity. The piece combined team branding, mobile UI, and energetic motion in a format designed for clear, shareable digital promotion.