STRATEGIC IMPACT
Why Branded Digital Products Should Feel Like Fandom
Turn a mobile utility into an emotional touchpoint through identity and participation.
Video
Widescreen
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Project Overview
A story worth passing on.
An emotion worth feeling.
The Calgary Flames Keemoji project turned an official team keyboard into a fast, fan-focused animated promo. The piece needed to communicate personality, mobile interaction, and unmistakable Flames energy in a compact format built for digital attention.
MattiBurns shaped the promo through motion design, branded visual direction, and energetic product storytelling that made the keyboard feel like an extension of game-day fandom.
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A mobile product promo built to put Flames energy directly into the conversation.
Calgary Flames
CREATIVE PROCESS
How to Animate a Mobile Keyboard Without Making a UI Tutorial
Show enough interaction for clarity while using branded motion to keep the promo energetic.
PRACTICAL TAKEAWAY
How to Build a Short Product Promo for Social Attention
Focus the ad on one audience, one behavior, and one memorable payoff.